How much to download music?
Several weeks ago Radiohead released their latest album 'In rainbows' by making it available for download at whatever price the customer wants to pay. As a differnet approach to marketing and pirating it has been closely watched by the record and media industries. In July Prince provided his Planet Earth LP free with the Mail on Sunday provoking anger from the music biz and retailers (see this guardian piece). Free CD's on magazines are not new - they provided the lynch pin for Bath based Future Publishing - but this was the first studio album. (BBC website). However for Radiohead the figures are now coming in and showing that rather than downloading the album from the Radiohead website fans are still preferring to use bit torrents provided by Peer-to-peer sites. Why might that be?
A recent Canadian commissioned survey on P2P found that Down loaders actually buy MORE music. So why the fuss?
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