How do you blog (using Blogger.com)?
Here is a quick introduction from Blogger.
You might prefer to use WordPress.com. Here's this post using that blogging engine.
Layout. The great thing about about Blogs is that they allow you to present your ideas and writing without worrying about the HTML code that underlies the blog - which is really a website. But you still need to think about how you make the limited number of choices about layout. Its easy to post your first blog and then experiment with different styles and looks - called templates. These will alter the form but not the content of the blog. Make sure your blog is readable. Grey text against black is not a good idea. Some of your selections can affect how they read when the blog is accessed by a Reader. Check! Here are some ideas, from the web usability expert Jake Nielson, about positioning pictures and information - the F-shaped pattern.
Widgets. These can add great content to your blog and are quite easy to set up. Add, check and remove if they detract. See cliches below!
About you. Include some information about yourself - who you are, why you are blogging, what you hope to achieve, what someone might learn from your blog. You are more likely to get people subscribing if they have these information.
(Post) Title. This is what as known in web design as 'microcontent'. Choose the title for your post very carefully. It needs to be simple and informative. Again Readers display the title. Subscribers might scan just the titles while deciding what to read. Then mark as read anything that doesn't appeal - missing your beautifully crafted post.
Structure. The opening paragraph needs to summarise the post, but in a way to raise interest. I often write this last - before publishing online. Its easier once you can see what you have said, to craft the introduction. There is a difference between academic writing and writing for the web. The structure is closer to the journalistic 'inverted pyramid'.
Links. Without any links the posting has no context. In an academic essay you are required to include quotes that support the ideas you are discussing. Then at the end of the essay there is a bibliography that relates to the reference. The idea being that interested parties can trace the reference back to the original source. How much easier is it to do this on a blog! If you find a useful site and use it, link to it. If there is more information that relates to your post, link again. Be aware that if you want to link to a blog post make sure you use that postings url (permalink) and not the blog's home page. (Whats displayed on the homepage will change.)
Multimedia. Not using images, video and audio is to criminally under use the blogging medium. As they say a picture can say a 1000 words. Not only that but this is a media course. So include media, both yours and others (its about context again). You can upload video and images to Blogger. They get stored on your account - Picasa. You can download Picasa as an application and use it instead of iPhoto (I think its better). The free storage for Picasa is actually quite modest.
You are better uploading to your YouTube or Vimeo account and embedding the video into the blog. Still images could be embedded from Flickr or Photobucket. (Keep track of your accounts and passwords). There are uploaders for iPhoto that will help you manage uploads. iPhoto will upload to Facebook and Picasa. Videonic will upload from your mac to Youtube.
Here are 13 blog cliches from Jeff Atwood's blog that are worth thinking about.
Writing. Just because its not an essay doesn't mean that you don't have to spell, capitalise, punctuate, and paragraph. I expect to see all of these displayed to degree level. There's a spellchecker in Blogger. Use it , then check it - its US English. We require UK English! Its normal to have 2 spaces at the end of a sentence - it makes the piece easier to read. Use one space after a comma. If you cut and paste from WORD you will get problems with your blog. Use a plan text editor instead, like TextEdit on the Mac, NotePad on a PC.
Organisation. Labelling (or tagging). You have the option to tag/label your posts. This is basic metatagging. It makes your blog easier to navigate. It makes sense for you, your readers and its good media practice. Things need to be organised so that you can store, search and find things. The labels allow you to catagorise your posts. If you are interested in the ideas of organisation - and they are relevant to you and your studies, watch this presentation by David Weinberger (or read his book - its an easy read!)
Content. Your content needs to be legal, fair and decent. You must avoid libel, slander and deformation of character. Your blog is public not private.
As students this is where the bulk of the marks will be given. It would help to start by thinking about what use blogs actually serve. Whom are they aimed at? Here are some broad descriptions:
- A diary/daily journal - what you did, what you think,
- Commercial support - development and problem solving with users
- Interest groups - sharing information with like minded people on one subject, area or topic
- Personal thoughts and ideas - reflecting on topics and subject(s) that interest you
Description. What of what happened,what didn't happen, and what were the consequences etc.
Reflection. Detail the logic of decisions and choices. You should comment on alternatives you might have taken and whether that might have been better/worse for whatever reasons.
Context. You also need to contextualise your work and thoughts - that is relate them to other examples, current practice etc. A lot of student writing tends to cover descriptive writing quite well and be less effective in reflecting on and contextualising their work.
Lessons learnt. You should also comment on what you feel you learnt, what you feel you need to learn, illustrating it by explaining how you might perform the task/exercise if you were to do it again.
How do we judge 'reflective writing'? Broadly we might define reflective writing like this:
Excellent reflective writing has these qualities: Reflective language that describes, analyses and plans subsequent actions as a result of reviewing processes and events.As with all things you get better with practice, but you can also learn a lot from just reading a range of blogs. Here are some you might like to read and subscribe to in your Reader (they may also provide context for some of your studies):
Good reflective writing has these qualities: Use of vocabulary, writing style and expression indicate engagement with the reflective process. Evidence of self-evaluation and awareness of the wider context.
Poor reflective writing has these qualities: Writing style mainly descriptive but some engagement with the reflective process. Reflection largely confined to the personal, with little attempt to connect to the wider context.
Very poor reflective writing has these qualities: Use of vocabulary, writing style and expression entirely descriptive, showing very little engagement with the reflective process.
Phil Bloom Freelance Director of Photography and exponent of cinematic style video shooting. (Often on DSLRs).
Powertothepixel Great site that attempts to gather news and information about transmedia developments.
Wired magazine UK based version of the US techie site. Good for tech news with UK slant.
Readwrite More tech news this time based in the States, but very comprehensive and up to date.
Smashing Magazine Highlights design issues. Often something of interest.
Stu Maschwitz Stu wrote the DV rebel handbook and is a post production guru. Interesting and thought provoking. Some of his stuff on colour grading etc is very informative. (His books worth a read too. Check out the library.)
The Guardian (Media section) classic resource on the Media (Monday's paper issue - but there's more online)
Good luck with your blogging. If this has helped you, or you think it can be improved - leave a comment. That's also very much part of the art of blogging.
Mike J
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