From Trad to Rad?

NBC is no longer using iTunes to make its content available. However its working on other ways of providing content and spreading its services. NBC Direct is currently in beta but illustrates a modern, practical and flexible approach from NBC. Here is a traditional linear broadcaster reaching out to both VOD and peer-to-peer file sharing to provide a HIGH DEF service. (Techcrunch.)What an awesome combination! The continuing problem of bandwisth presents a problem for companies wanting to provide high resolution video. We guess that people want this - look at the sales of HD TV's. The trad Companies need some way of separating their content from Youtube's frame rate and frame sized reduced output. Quality is their selling point and they therefore put distance between themselves and UGC. If you get paid for your content does that make it professional? Well, YouTube wants to give you some of that crazy Google money. If you make the cut, that is. After half a year of testing out its Partners program with 100 lucky YouTube contributors, YouTube is now accepting applications from all comers. Tell them why they should give you the money and they might enroll you in their revenue-sharing program. If they feel like it.