As we start to see some of the ramifications of the spread of technology on the traditional forms of distribution - whether by broadcast or otherwise - there were a couple of interesting firsts recently. Rune, a movie, was premiered exclusively on the iPod and 'released' exclusively and free via iTunes in September.
"We felt Rune's distribution method should be as timely and as comprehensive as possible, and the burgeoning popularity of video iPod and digital downloads gives any filmmaker unprecedented access to a wide audience," said writer/director Arayana Thomas. "It's the new movie theatre for independent filmmakers."
Download it yourself from iTunes or directly from the creators site.
In the past filmmakers have sort interesting ways to distribute their work as well as promoting their skills. '4 eyed monsters' was released in its entirety on YouTube in June this year.
It joins some other notable web based films such as the 911 documentary 'loose change' (it explores the possibility of a cover up in the coverage of 911) and 'stealthisfilm' (Peer-to-peer distribution). These stories raise all the issues we have looked at over the semester in terms of regulation, controls and freedoms as well as changes to the structure and technology of media distribution. Whats going to happen next? Someone might shoot a film and make it ALL available for download via Peer-toPeer and invite anyone to re-edit it! Well its happened. Bruce McDonald's Tracey Fragments is being offered in exactly this manner. (That's about 36 gigs of rushes and Final Cut Pro files!)
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